Last month, we conducted a parallel test study of our mobile and online panels. The study was designed to test response times and the demographic reach of our mobile survey compared to our traditional online survey. The results of the study clearly demonstrated the significant strengths of a mobile survey, particularly in regard to response rates, response times, and demographic reach.
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Based on the data collected from over 280,000 respondents, we examine how completion times and demographics affect respondent engagement. We will also further examine the validity of our findings by applying the Engagement Index to four similar surveys.
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In July, Lightspeed Research announced we were beginning the process of merging the TNS 6thdimension panels with our proprietary panels. What does this mean for our clients?
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Deterring Drop Offs
To keep respondents engaged in the survey, try to avoid placing long or labor-intensive survey questions in succession. Vary their location throughout the survey. Place simple questions at the beginning to ease respondents into the survey. Including a progress indicator that changes only slightly after the first few questions can result in higher drop offs. In that instance, it would be advisable to not include the indicator at all.
